August 24, 2026, 8:30 a.m. (JST)
[Japan] American Express International, Inc. and All Nippon Airways (ANA) have revamped their co-branded American Express and ANA credit cards. Starting at 1:00 PM on September 2, 2026, the new cards—the ANA American Express Card (annual fee: 7,700 yen) andthe ANA American Express Gold Card (annual fee: 42,900 yen; hereinafter “Gold”), and the ANA American Express Premium Card (annual fee: 187,000 yen; hereinafter “Premium”) starting at 1:00 PM on September 2, 2026.The Gold and Premium card types have enhanced benefits; they are designed to make it easier than ever to earn ANA Miles, and the benefits for travel and dining have been expanded.
New Member Campaign
Worth 242,000 Miles Initiative Offering a Chance to Win 50,000 Miles
To coincide with the renewal of their co-branded cards, both companies are running a campaign from September 2 to November 4, 2026. New members who sign up for any American Express and ANA co-branded card and meet the specified usage requirements can earn up to the equivalent of 242,000 miles for the Premium card,up to 128,000 miles for the Gold card, and up to 38,000 miles for the ANA American Express Card (terms and conditions apply).
Additionally, from August 19 to November 18, 2026, 300 ANA American Express co-branded card members (both existing and new) who enter the campaign will be selected in a random drawing to receive 50,000 ANA miles (*Terms and conditions apply).
The ANA and American Express Partnership
Travel Styles Are Diversifying
American Express began as a transportation company and is now in its 176th year. It currently operates in over 200 countries and regions, including Japan. In 1891, the company launched its proprietary traveler’s check system with the aim of improving convenience and safety for travelers.
The partnership with ANA began on October 5, 2009, with the launch of the “ANA American Express Card.” In November 2014, the company announced the “ANA American Express Premium Card.”American Express has partnered with ANA to allow cardmembers to redeem “Membership Rewards Program points” for ANA miles and to offer exclusive charter flights for cardmembers. It is not merely a joint card issuance arrangement; rather, as explained by Naomi Mizumura, Senior Vice President of the Card Business Division at American Express International, Inc., explained, “This partnership goes beyond simply co-issuing a card; it embodies both companies’ commitment to providing high-quality service and enriching the travel experience.”
American Express has released the “American Express Global Travel Trends Report,” which shows that 64 percent of Japanese people plan to take three or more trips, a significant increase from 39 percent the previous year. Additionally, 22 percent plan to take six or more trips, nearly double the previous year’s 11 percent.On the other hand, only 2% of respondents said they had no travel plans, a significant decrease from 17% the previous year. In recent years, attending sporting events and music festivals has also become a popular reason for travel.
Furthermore, in August 2026, the program will undergo its first comprehensive redesign and overhaul of benefits. Through this collaboration, the two companies aim to further strengthen their partnership and enhance the card’s value by making it easier to earn miles through everyday card use.
Card Design Revamp
Will It Be Easier to Earn ANA Miles?
Nao Yamamoto, Vice President of Consumer Products & Partnerships in the Card Business Division at American Express, outlined the details of this redesign.He highlighted three key features: “a card design that modernizes the ANA brand identity,” “card product design that makes it easier to earn ANA miles,” and “expanded benefits—such as lounge access and dining—that enrich both travel and daily life.”
This marks the first redesign of the card face since its launch in 2009. The new design embodies the ANA brand’s vision with a more modern and sophisticated aesthetic, conveying a sense of premium quality. Additionally, three types of cards will be issued, each with a more distinct identity.
As a new benefit for the Gold card, 15,000 bonus miles will be awarded for card usage. Additionally, cardholders will receive access to the “Power Lounge Premium” at Haneda Airport Terminal 2, as well as a dining cashback benefit offering 20% cashback—up to a maximum of 20,000 yen per year—when using the “Pocket Concierge” dining reservation service.
Additionally, cardholders receive 2,000 bonus miles for continued membership, a 25% bonus on flight miles, and 3 miles for every 100 yen spent on ANA-related purchases. Furthermore, Priority Pass access is free up to twice a year.
As a new Premium benefit, members will receive 30,000 bonus miles for annual card spending of 6 million yen (including tax) or more. Additionally, members can earn a “Dining Cashback” of 20%—up to a maximum of 40,000 yen per year—for using the “Power Lounge Premium” at Haneda Airport Terminal 2 and the “Pocket Concierge” service.
In addition to the Premium Free Stay Gift, cardholders receive 10,000 renewal bonus miles, a 50% flight bonus mileage, and 4.5 miles for every 100 yen spent on ANA tickets. Furthermore, in addition to unlimited Priority Pass access, cardholders can use ANA’s domestic lounges.
Mr. Yamamoto explains that the “Gold” card is designed for those seeking to maximize ANA Mileage Earnings, while the “Premium” card enables the ultimate travel experience with ANA.
During the Q&A session, questions were asked about the number of co-branded ANA cards issued, their usage, and goals for new cards! Viewing the video is limited to member companies of “Paymentnavi Dream Member 2026”!
*Presented by Paymentnavi Dream Movie
What is the strategic positioning of ANA’s card business?
Experiences that enhance the appeal of daily life and travel
Keiji Omae, Director and Executive Officer, Head of the CX Promotion Office at ANA, stated that over the 17 years since the partnership began in 2009, the two companies have built a strong relationship of trust through their pursuit of “the highest quality experience and peace of mind.”This initiative combines the strengths of ANA’s “safe and comfortable air travel” with American Express’s “high-quality service and attentive support.”
As part of ANA’s strategic positioning for its credit card business, the goal is to expand touchpoints beyond just flights to include everyday life. Additionally, while expanding the use of miles to include not only flights but also lifestyle services, the program serves to connect users with ANA through their miles.
Furthermore, regarding the enhancement of LTV (Lifetime Value), the initiative aims to support customers at every stage of life, ensuring that everyday card usage leads to their next trip. Moreover, the more the card is used, the more it strengthens the loyalty between ANA and its customers.Mr. Ohmae stated that the goal is to seamlessly connect the extraordinary with the everyday and maximize LTV.
The ANA Mileage Club currently has 47 million members. Launched in 1997, it has grown into a program that integrates daily life with travel. Miles are earned not only when flying but also in various aspects of daily life.
The ANA Group is expanding its “Life Solution Services,” a collective term for services that allow members to earn miles and points in everyday life and shopping situations—beyond just flying.In addition to the ANA Card, the group offers “ANA Denki,” an electricity service that allows members to earn a fixed number of ANA miles each month by paying their electricity bills, and “ANA Mobile,” a low-cost SIM (MVNO) service that lets members earn miles on their smartphone usage fees.
Furthermore, the group operates services where customers can earn and redeem miles, including the online shopping mall “ANA Mall,” the payment service “ANA Pay,” and the travel and tour brand “ANA Travelers.” Additionally, accumulated miles can be exchanged for award tickets or converted into “ANA SKY Coins,” which can be used to pay for airline tickets and travel products.
Senior Executive Officer Shinya Kanda stated that by combining various benefits, customers can earn a large number of miles in a short period of time. He also expressed his hope that customers would enjoy their travel experiences, noting that award tickets are available starting at 6,000 miles one-way for domestic flights and 20,000 miles one-way in economy class for international flights to Hawaii.
