July 29, 2026, 8:40 a.m.
V Point Marketing and Sumitomo Mitsui Card announced that, starting August 4, 2026, they will launch a service allowing customers to earn and redeem V Points at 58 locations nationwide operated by the Zensho Group, including the ramen specialty restaurants “Denmaru,” “Iifu,” and “Ikokudo,” as well as the Chinese restaurant “Tenkaichi.”
“Denmaru,” “Iifu,” and “Ikokudo” primarily serve miso ramen, along with other noodle dishes such as shoyu ramen and tsukemen, while “Tenkaichi” offers Chinese dishes such as “Tenkaichi Tanmen” and “Jumbo Gyoza,” as well as fried rice and set meals.With the recent launch of the V Points service at these 58 locations nationwide, opportunities to earn and use V Points during everyday dining out will expand even further.
Through this initiative, customers at “Denmaru,” “Iifu,” “Ikokudo,” and “Tenkaichi” will earn 1 V Point for every 200 yen (tax included) spent as shopping points when they present a V Point-eligible card—such as a Mobile V Card accessible via the V Point app—at the register.Furthermore, when paying with a Sumitomo Mitsui Card, V Points will also be earned as payment points.
Accumulated points can be used at “Denmaru,” “Ifu,” “Ikokudo,” and “Tenkaichi” at a rate of 1 point = 1 yen, as well as at approximately 160,000 V-Point partner stores nationwide and at approximately 100 million Visa-affiliated stores worldwide.
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