October 21, 2026, 8:30 a.m. (JST)
[Japan]
■Cashless Payments Are Gaining
Traction A concise overview
of domestic payment case studies, notable trends, financial services, and the promotion of digital transformation (DX) in retail Scheduled for distribution at “RetailTech JAPAN 2027,” Japan’s largest retail trade show
TI Planning is seeking sponsors for “The 2027 Guide to Strengthening Payment, Financial, and Retail Services,” a collaborative project integrating print and web content.
For the past 11 years, TI Planning has produced the “Enhancement Guide Series,” which condenses trends in domestic cashless payments, security, and related technologies, including“Card Payments & Security Handbook” and “Everything About Card Payments & Security”—a series that condenses trends in Japan’s cashless payments, security, and related technologies—and has distributed them at events such as “RetailTech JAPAN” while continuously providing information through platforms like the card information portal “Payment Navi.”
During this time, the proportion of cashless payments in Japan has grown—exceeding 50 percent according to government figures—and payment methods have diversified to include not only credit cards and electronic money but also QR Code Payments and BNPL. Furthermore, in addition to consumer payments, corporate payments also hold significant potential.
In the world of loyalty programs, players offering universal points are fiercely competing, and they have begun to build multiple large-scale Ecosystems that include the financial and securities sectors.
In 2027, we will continue to publish the booklet and promote it in tandem with our online presence. The case studies and related trends featured in the publication have attracted significant attention from numerous retailers and related businesses and have been highly regarded.Furthermore, as cashless payments continue to gain traction, we anticipate that interest in this area will only grow. The government has stated its goal of achieving an 80% cashless payment rate in the future, and the continued promotion of inbound tourism is expected to provide a tailwind for this trend. Additionally, the adoption of new payment methods, such as Stablecoin Payments, is anticipated to expand. We would be grateful if you would consider sponsoring this initiative.
This initiative combines a free booklet, a card information portal site, and email newsletters.
It enables efficient promotion by leveraging both online and offline channels, as well as direct outreach.
■ Brochure: “Guide to Strengthening Payment, Financial, and Distribution Services 2027”
・We plan to publish 15,000 copies.
・Distribution is scheduled to begin with free handouts at “Retail Tech Japan 2027” (March 2–5, 2027). (*Image from last year’s distribution)
■Featured
on the “Payment Navi” Payment, Finance, and Distribution Information Portal Site ・We will feature the booklet and publish articles about it on “Payment Navi.”
・We will direct traffic to the articles from the homepage.
■Featured
in the Email Newsletter ・We plan to feature articles and announcements in the email newsletter.
・We will direct readers to the articles from the homepage.
The concept is to provide easy-to-understand information on card payments, new financial and retail services, case studies, and security measures.
■Specific Plans
This program offers four sponsorship tiers to choose from: Platinum, Gold, Silver, and Bronze
■ Call
for Sponsors We are currently seeking sponsors. Promotion is available on both the book and the website.
Additionally, we can direct users from your company’s article on the website to your company’s registration form.
Contents
・Article publication
in the booklet ・Publication
on the payment and card information portal “Payment Navi (paymentnavi)” Estimated length per page (based on 2,000 characters of body text)
・Promotion via email newsletter
About the Plans
① Platinum
3 million yen (excluding tax)
4 tables + 6 pages
of articles 2 double-page spreads + 6 pages
of articles 300 copies of the booklet provided; 4 email newsletter distributions
② Gold
1.5 million yen (excluding tax)
4 pages
of articles 200 copies of the booklet provided; 3 email newsletter issues
③ Silver
Article Sponsorship: 2-page feature
1 million yen (excluding tax), 150 copies of the booklet provided, 2 email newsletter issues
④ Bronze
Sponsored Article: 1-page
feature 500,000 yen (excluding tax), 100 copies of the booklet provided, 1 email newsletter distribution
■ Additional
Information ・Estimated
text length: approximately 1,800 characters ・For Platinum, Gold, and Silver listings, we will provide 1,000 complimentary off-press copies (A3, double-sided).
For the Gold package, your company will be responsible for preparing the two-page advertisement (layout example: cover, spread article, back cover).
・Pure advertising placements are also available. Please contact the editorial department for details.
*Articles are scheduled to be distributed in English, Traditional Chinese, Simplified Chinese, and Korean
Application Benefits
・For Silver or higher plans, we will provide a cross-departmental license for “Paymentnavi Pro 2027” (April 2027–March 2028) to your company.
(Corporate licenses apply to large enterprises within the relevant department; company-wide licenses apply to small and medium-sized enterprises.)
・For the Bronze plan, we will provide a 10-client license for “Paymentnavi Pro 2027.”
Schedule (Estimated)
Model cases and interview dates are flexible; the sooner we can finalize the schedule, the more leeway we’ll have to accommodate your needs.
Sample Advertorial Case #1
(Model case; interview dates are flexible)
If
you apply by the end of December 2026 Interview
by around January 15, 2027 First draft: Submit
by around January 22, 2027 First draft returned: Around
January 28, 2027 – Revision and review –: Around
January 28 to February 19, 2027 Final approval: February 19, 2027
Sample Case Study for Advertorials #2
(These are model cases; interview dates are flexible)
If
you apply on January 15, 2027: Interviews
: By around January 25, 2027 First draft: Submit
by around January 29, 2027 First draft returned: Around
February 8, 2027 ~Revisions and Review~: Around
February 8–19, 2027 Final Submission: February 19, 2027
Advertorial Model Case #3
(These are model cases; interview dates are flexible)
For
applications submitted by January 25, 2027: Interviews
to be conducted by around February 5, 2027 First draft to be submitted
by around February 10, 2027 First draft returned by around
February 15, 2027 ~Revision Process~: Around
February 15–19, 2027 Final Go-Ahead: February 19, 2027
*Please contact us to discuss the schedule.
■If you plan to run a display ad provided by your company, we would appreciate receiving the artwork by February 18, 2026.
Size: 297 (height) × 210 (width). Please consult with us regarding the delivery format (e.g., Illustrator, PDF).
*Please contact us below for detailed materials and further information!
*Please contact us regarding the schedule.
Eligible Companies for Publication
The featured categories for 2027 include the following companies and others:
・Credit card payments
・Debit card payments
・Prepaid card payments
・BNPL (Buy Now, Pay Later) and deferred
payment services ・Digital payroll payments
・Agency-based commerce
・Stablecoin
Payments ・CBDC
・B2B Payments, Corporate Cards
・Cryptocurrency/Blockchain/NFTs
・Metaverse
・Embedded
Finance ・NFC/FeliCa Mobile Payments
・QR Code/Barcode Mobile
Payments ・ID-Based Payments/Checkout
・Inbound Tourism Initiatives and Regional Revitalization
・Revitalization
in Local Governments and Public Sectors ・Omnichannel
・Global Trends
・Cardholder Data Protection
・Tokenization
・BaaS, Embedded Finance
, and PCI DSS ・EMV
・Fraud Detection Systems
・POS and Peripheral Devices (POS Terminals, Tablets, Mobile POS, etc.)
・Self-Checkout Kiosks
・Mobile Ordering
・Living with COVID-19 and Post-COVID-19
Era ・Contactless Services
・Electronic Receipts
・Printers
・Biometric Authentication
・Loyalty Programs and Coupons
・Smartphone Apps
・Omnichannel & O2O
・CRM & Customer Information Management Systems
・Digital
Signage ・Digital Marketing
・AI & IoT
・IC Tags
・RFID
Etc.
■Inquiries
Regarding Materials, Applications, etc. TI Planning, Payment Navi Editorial Department
■Inquiries
