August 12, 2026, 10:12 a.m. (JST)
[Japan] Sanseido Bookstore (Tokyo, Japan) began offering “Discovery PR,” a service provided by Go Good, at its Kanda Jimbocho Main Store on August 1, 2026.This marks the third store to install “Discovery PR,” following the Ikebukuro Main Store and the Nagoya Main Store. Going forward, the company aims to expand the service to other locations, such as the Sapporo store, and to collaborate with other bookstores to further grow the initiative.
Discovery PR states that, in addition to universities popular among high school students, it will place brochures for universities gaining attention in unique academic fields on special racks at Sanseido Bookstores, providing visitors with an environment where they can discover the appeal of universities that cannot be measured solely by entrance exam scores or name recognition.
Visitors can freely browse the latest university brochures displayed on the special rack right there in the store and compare brochures from multiple universities. Additionally, they can take home brochures from universities that catch their interest at no cost.
NFC tag cards have been installed at the brochure display area. When visitors tap their smartphones on these tags, they can seamlessly access information such as the universities’ official websites and digital brochures, offering a new digital experience for obtaining university information.
Furthermore, the number of NFC taps for each university will be logged and used for marketing data analysis as part of this initiative.
The participating universities (listed in alphabetical order) are: Aoyama Gakuin University, Azabu University, Kaichi University, Kyoto Sangyo University, Kyoritsu Women’s University, Keio University, Kogakuin University, International Christian University, Komazawa University, Jichi Medical University, (National) Joetsu University of Education, University of the Sacred Heart, Taisho University,Takushoku University, Chuo Gakuin University, Chuo University, Tokyo Seiei University, Tokyo Denki University, Tokyo City University, Dokkyo University,(National) Nagoya Institute of Technology, Japan Women’s University, Bunkyo University, Hosei University, Meiji University, Meisei University, Rikkyo University, Ryutsu Keizai University, Reitaku University, Waseda University, and SAK University (31 universities in total) (as of August 1). (paymentnavi Editorial Team)
